sales planning software

Sales Planning Software That Turns Revenue GoalS Into an Action Plan

Revenue Cookbook is sales planning software that works backward from your revenue goal to calculate the deals, pipeline, opportunities, and sales activity required to achieve it. Instead of setting a target and hoping your team gets there, build a measurable plan for how you will.

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You Have a Revenue Goal. Do You Know What It Takes to Hit It?

Most businesses know the revenue number they want to reach.

The harder questions are:

  • How many deals do we need?
  • How much pipeline should we have?
  • How many qualified opportunities need to enter the pipeline?
  • What level of sales activity will support the goal?
  • Are we currently doing enough?

Without those answers, a revenue goal is just a number. Revenue Cookbook turns it into a plan.


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Try the software for free for 14 days

Stop guessing. The Revenue Cookbook shows exactly how many clients, deals, and meetings you need to hit your revenue goal and tracks progress all year.

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Turn Your Revenue Goal Into Sales Math

The Revenue Cookbook starts with your revenue target and works backward using your actual deal size and conversion rates.


Now your team has more than a target. They know what must happen to reach it.

Know When You’re Falling Behind

You should not have to wait until the end of a quarter to discover your sales plan is off track.


The Revenue Cookbook gives owners and sales leaders an earlier view into performance gaps.


If pipeline, opportunities, conversion rates, or activity fall below what the plan requires, you can see where the problem is and adjust before it becomes a missed revenue goal.

For Example:

Sales funnel infographic showing $3M revenue goal, $25K average deal size, 120 deals, and 480 opportunities

Sales Planning Software vs. Your CRM

Your CRM tells you what is currently happening in your sales pipeline.

The Revenue Cookbook tells you whether that pipeline is enough.

A CRM helps your team manage prospects, opportunities, activities, and closed business. Revenue Cookbook starts with the outcome you want and determines what your sales organization needs to produce.

CRM: Where are we now?

Revenue Cookbook: Are we doing enough to get where we want to go?

Together, they give sales leaders visibility into both current performance and future requirements.

Get Marketing and Sales Working Toward the Same Number

Revenue growth is not the responsibility of sales alone.

When sales knows how many qualified opportunities are required, marketing can better understand the demand it needs to help generate.

The Revenue Cookbook gives leadership, marketing, and sales a shared revenue target and measurable expectations for supporting it.

Instead of departments measuring disconnected activities, everyone can see how their work contributes to the number that matters: revenue.

Try the revenue cookbook for free for 14 days

Have the Plan. Need Help Executing It?

Revenue Cookbook gives you the plan. Polin Performance Group can help your sales team execute it
.

B2B sales training focuses on the behaviors behind the numbers, including pipeline discipline, sales activity, accountability, communication, and consistent execution.

Your team learns not only what needs to happen, but how to build the sales behaviors required to make it happen.

Plan the Revenue. Build the Pipeline. Train the Team.

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