Sales Consulting for Non-Selling Professionals

Sales Consulting for Non-Selling Professionals

(attorneys, accountants, architects, engineers, and consultants) 


Polin Sales Consulting for Non-Selling Professionals provides clients with the business development skills, processes and tools they never learned in school or through their training.


Polin Performance Group will customize a program for you and your firm to help you achieve your business development goals and increase your revenue. Based on your needs, programs would include strategic sales consulting, group training, or individual coaching. Our clients range from professionals who have never developed their own book of business to professionals with a multi-million-dollar book of business.


Some of the business development challenges we help our clients overcome include:

  • Finding the time to do business development in addition to getting your day-to-day work done
  • Creating and implementing a business development plan that you      can put into practice
  • Leveraging existing relationships to increase qualified referrals and introductions Limiting free consulting
  • Overcoming rate/fee objections
  • Shortening the time from first meeting to first engagement
  • Maximizing cross-selling and upselling opportunities


Results our clients report after sales consulting with us include:

  • An increased number of professionals in the firm developing business
  • Exponential growth of cross-selling and up-selling within to the firm
  • Rise in the number of qualified referrals to the firm receives
  • Higher revenue clients
  • Shortened sales cycle
  • Decrease in free consulting
  • Additional business from Boards and Professional Associations

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The Rise of Sales Training for Non-Sales Professionals: Unlocking Potential and Influence in the Modern World

In today's interconnected and rapidly evolving world, the concept of salesmanship has expanded beyond the traditional boundaries of commercial transactions. With the emergence of social media, personal branding, and the growing importance of effective communication, it has become evident that everyone, regardless of their profession or background, is essentially a salesperson in their own right. The need for sales training for non-sales professionals has never been more crucial.


Gone are the days when sales was solely the responsibility of designated sales teams. In the current landscape, every individual has the potential to influence, persuade, and sell ideas, products, and even themselves. Whether you're a doctor aiming to convince patients to adopt a healthier lifestyle, a teacher encouraging students to embrace knowledge, or an entrepreneur seeking investment for a groundbreaking venture, the ability to sell is a fundamental skill that can significantly enhance your effectiveness and impact.


Sales training for non-sales professionals equips individuals with the knowledge, techniques, and strategies necessary to communicate persuasively, establish rapport, and navigate complex decision-making processes. It goes beyond traditional sales methodologies by focusing on building trust, understanding customer needs, and delivering value. By acquiring these skills, non-sales professionals can develop mutually beneficial relationships, influence outcomes, and achieve their goals more effectively.


One of the key components of sales training for non-sales professionals is effective communication. Communication lies at the heart of sales, enabling individuals to articulate their ideas, listen attentively, and empathize with others. Through training, individuals can learn how to communicate clearly, concisely, and compellingly, tailoring their message to the specific needs and interests of their audience. This empowers them to express their ideas persuasively and engage others in meaningful conversations, fostering collaboration and driving positive outcomes.


Another critical aspect of sales training for non-sales professionals is understanding customer needs. Effective salespeople recognize that success lies in addressing the unique challenges and desires of their customers. Similarly, non-sales professionals can benefit from developing a deep understanding of their stakeholders' needs, whether they are clients, colleagues, or community members. By actively listening and asking probing questions, individuals can uncover valuable insights that allow them to provide solutions and create positive experiences.


Furthermore, sales training equips non-sales professionals with the tools to overcome objections and navigate resistance. It teaches individuals to anticipate and address potential concerns, while also highlighting the value and benefits of their propositions. By learning how to handle objections constructively and reframing them as opportunities for clarification and growth, individuals can build trust, credibility, and rapport with their audience, leading to more successful outcomes.


Ultimately, the concept of sales training for non-sales professionals recognizes the intrinsic link between influence and success in today's interconnected world. Regardless of the industry or profession, the ability to persuade, negotiate, and sell ideas is a valuable asset that can open doors, drive innovation, and create positive change. By embracing sales training, individuals can enhance their communication skills, better understand their stakeholders, and navigate complex decision-making processes with confidence and finesse.


In the age of constant connectivity and heightened competition, sales training for non-sales professionals has become a necessity rather than a luxury. Everyone has the potential to be a salesperson, leveraging their skills to drive meaningful interactions and achieve their objectives. By embracing the principles of effective communication, understanding customer needs, and mastering the art of persuasion, non-sales professionals can unlock their full potential, seize opportunities, and thrive in today's dynamic and ever-changing business landscape.


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